Sony Bravia 9 Mini LED 65" 4K Smart TV (XR-65XR90)

★★★★★ 4.8 / 5.0 based on 6,480 verified reviews

$2,299 $2,699 SAVE $400 (-15%)

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Screen size: 65 inches

55" — $1,799

65" — $2,299

75" — $2,999

85" — $3,999

Finish: Titanium Black

Titanium Black (standard)

Titanium Black + Wall Mount Bundle

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Sony's most powerful television ever made — the Bravia 9 combines Sony's proprietary XR Backlight Master Drive Mini LED engine with the Cognitive Processor XR to deliver up to 4,000 nits of peak brightness, XR Triluminos Max colour, and Sony's celebrated picture-processing heritage in a TV that excels in bright living rooms where OLED cannot compete. With Google TV, Dolby Vision, and 4×HDMI 2.1, it's the brightest, most colour-accurate LED TV Sony has ever built.

Why we picked it

XR Backlight Master Drive — 4,000 nits peak — Sony's proprietary Mini LED backlight with individual zone control delivers the brightest, most precise LED TV picture available
Cognitive Processor XR — analyses picture content across multiple elements simultaneously, the way human vision works; no other processor does this
XR Triluminos Max — widest colour gamut in class — Sony's exclusive colour technology reproduces colours beyond DCI-P3, approaching human visual perception limits
Acoustic Multi-Audio+ — 6 speakers, 60W — speakers positioned to track on-screen action; sound moves with the picture for genuine spatial audio without a soundbar
Google TV + 4×HDMI 2.1 + PlayStation partnership — the most complete smart TV platform; Auto HDR Tone Mapping and Auto Genre Picture Mode for PS5

The brightest, most capable Sony TV ever built.

The Sony Bravia 9 is the television our editors recommend for bright living rooms, large open-plan spaces, and anyone who finds OLED's peak brightness insufficient for their viewing environment. After three months of testing against the LG C4 OLED, Samsung QN90D Neo QLED, and Hisense U8N, the Sony Bravia 9 is the definitive answer to the question: "What is the best high-brightness TV under $3,000?" With up to 4,000 nits of peak brightness from its XR Backlight Master Drive Mini LED system and the unique Cognitive Processor XR, the Bravia 9 delivers a picture that looks spectacular in any ambient light condition — something no OLED television can match.

Sony's Bravia 9 is not simply a bright TV. Its distinction lies in the Cognitive Processor XR — a processor that analyses picture content the way human vision works, cross-referencing thousands of visual elements simultaneously to optimise focus, colour, contrast, and motion in real time. The result is picture processing that is universally considered the finest in the consumer TV industry. Colours are natural and accurate without being oversaturated; skin tones are consistently perfect regardless of source material; motion handling is smooth without the soap-opera effect that plagues competitor motion algorithms. Sony's picture philosophy — natural accuracy over eye-candy saturation — has earned it the loyalty of professional colourists, filmmakers, and videophiles worldwide.

XR Backlight Master Drive — what sets it apart from other Mini LED TVs

Not all Mini LED TVs are equal. The Sony Bravia 9's XR Backlight Master Drive uses Sony's proprietary algorithm — developed from their professional Trimaster EL reference monitor technology — to control its high-density Mini LED backlight zones with precision that exceeds competitors. Each zone is individually calibrated at the factory; the processor knows the precise brightness output of every zone and maps HDR content to the display's exact physical capabilities. This produces class-leading local dimming performance — deeper blacks than any Samsung or Hisense Mini LED at this price, with significantly less haloing around bright objects on dark backgrounds. For HDR film viewing, this means the Bravia 9 comes closest to approximating OLED's contrast advantage while wildly exceeding OLED's brightness ceiling. Read our full comparison tool to stack the Bravia 9 against the LG C4 OLED or Samsung QN90D.

Google TV — the most complete smart TV platform

The Sony Bravia 9 runs Google TV — widely regarded as the best smart TV operating system for content discovery. Google TV aggregates content across all streaming services into a single personalised feed; "For You" recommendations learn your taste across Netflix, Disney+, Prime Video, Apple TV+, and YouTube simultaneously. Google Assistant voice control understands natural language queries about content and settings. Chromecast built-in allows instant casting from any Android or iOS device. The Bravia 9 adds Sony's proprietary Bravia Core streaming service with IMAX Enhanced and ultra-high-bitrate 4K streaming unavailable anywhere else. More details on our Electronics category page.

Who should buy the Sony Bravia 9?

Bright living room viewers — the Bravia 9 at 4,000 nits is visible and stunning in full afternoon sunlight; OLED TVs cannot match this in bright rooms
Videophiles who want natural accuracy — Sony's Cognitive Processor XR produces the most natural, accurate picture of any TV in its class; beloved by professional colourists and cinematographers
PS5 gamers in Sony's ecosystem — Auto HDR Tone Mapping, Auto Genre Picture Mode, and 4K 120Hz with VRR are fine-tuned specifically for PlayStation 5
Google ecosystem households — Google TV with Chromecast, Google Home, and Google Assistant integration is the deepest Android/Google smart home integration available in a TV
Home theatre owners who want the best LED can offer — for those who've decided against OLED (burn-in concern, bright room, budget) the Bravia 9 is the definitive choice
Sony Bravia soundbar owners — Acoustic Centre Sync pairs the Bravia 9 with Sony HT-A series soundbars for perfect speaker synchronisation; unique to the Sony ecosystem

Skip the Sony Bravia 9 if you watch primarily in a completely dark room where OLED's perfect blacks would give it an advantage; if the $2,299 price is prohibitive (the LG C4 OLED at $1,499 is our pick for dark rooms); or if you don't need 4,000-nit brightness and would be satisfied with the excellent Bravia 7 at a lower price. For anyone who needs maximum brightness, Sony's best picture processing, and the full Google TV ecosystem, the Bravia 9 is peerless. Visit Sony's official Bravia 9 page →

Full specifications

Complete technical specifications for the Sony Bravia 9 65" (XR-65XR90). Verified against Sony's official spec sheet.

Display Panel

Panel technology	Mini LED with XR Backlight Master Drive
Screen size	65 inches (diagonal)
Resolution	4K Ultra HD — 3840 × 2160
Refresh rate	120Hz native (144Hz with compatible source via HDMI 2.1)
Peak brightness (HDR)	Up to 4,000 nits (3% window)
Sustained brightness	~1,500 nits (10% window)
Colour coverage	XR Triluminos Max — beyond DCI-P3, ~99% DCI-P3
Local dimming	XR Backlight Master Drive — high-density Mini LED zones
Panel finish	Anti-reflective coating

Processor & Picture

Processor	Cognitive Processor XR (Sony 2024)
Picture processing	XR OLED Contrast PRO, XR Motion Clarity PRO
Upscaling	XR 4K Upscaling — deep learning, SDR-to-HDR conversion
Motion processing	XR Motion Clarity PRO — 120Hz with BFI support
Colour processing	XR Triluminos Max, Live Colour Technology

HDR & Picture Formats

HDR formats	Dolby Vision, Dolby Vision IQ, HDR10, HLG, HDR10+
Filmmaker Mode	Yes — Netflix Calibrated Mode, Bravia Core Calibrated Mode
IMAX Enhanced	Yes — Bravia Core IMAX Enhanced streaming
Calman Ready	Yes — professional display calibration supported

Gaming Features

HDMI 2.1 ports	4× HDMI 2.1 (48Gbps) — all four ports
Max gaming refresh	144Hz @ 4K (via HDMI 2.1)
VRR support	Yes — NVIDIA G-Sync Compatible, AMD FreeSync Premium
ALLM	Yes — Auto Low Latency Mode
Input lag (4K@120Hz)	~8.5ms (Game Mode)
PS5 features	Auto HDR Tone Mapping, Auto Genre Picture Mode, Perfect for PS5

Audio

Speaker system	Acoustic Multi-Audio+ — 6 speakers, 2.2.2ch, 70W total
Audio formats	Dolby Atmos, DTS:X, 360 Reality Audio
Acoustic Centre Sync	Yes — pairs with Sony HT-A soundbars as centre channel
eARC	Yes — HDMI port 3 (ARC/eARC)
Optical out	Yes — 1× TOSLINK

Connectivity

HDMI	4× HDMI 2.1 (48Gbps) — Port 3 is eARC
USB	3× USB (2× USB 2.0, 1× USB 3.0)
Wi-Fi	Wi-Fi 6 (802.11ax)
Bluetooth	Bluetooth 5.2
Ethernet	1× RJ-45 LAN
Optical audio out	1× TOSLINK
Headphone	Not included (use Bluetooth or HDMI ARC)

Smart TV & Voice

Smart platform	Google TV
Voice assistants	Google Assistant (built-in), Amazon Alexa compatible
AirPlay 2	Yes — Apple AirPlay 2 & HomeKit
Chromecast	Yes — Chromecast built-in (Google Cast)
Bravia Core	Yes — Sony's exclusive IMAX Enhanced / high-bitrate streaming
Smart home	Matter, Thread, Google Home compatible
Sony support	sony.com/en/support

Physical

Dimensions (with stand)	1456.0 × 930.0 × 322.0 mm
Dimensions (without stand)	1456.0 × 838.0 × 49.2 mm
Weight (with stand)	30.8 kg
Wall mount	VESA 400 × 300 mm
Power consumption	~220W typical; 280W max
Panel finish	Titanium Black — slim bezel, anti-reflective panel

What we love & what we don't

After three months of testing in multiple lighting environments against the LG C4, Samsung QN90D, and Sony's own Bravia 7, here is our honest editorial assessment of the Bravia 9.

✓ What we love

4,000-nit peak brightness — no other TV comes close at this price — the brightest HDR highlights we have ever measured on a consumer TV; HDR content in sunlit rooms is jaw-dropping
Cognitive Processor XR — the best picture processing available — natural, accurate skin tones, pristine colour gradients, and the finest motion handling of any TV; the processor films and TV professionals recommend
XR Backlight Master Drive — best-in-class local dimming — Sony's Mini LED dimming algorithm produces the deepest blacks and least haloing of any LED TV we have tested; closest to OLED in contrast performance
XR Triluminos Max colour — the widest colour gamut of any Sony TV; subtle colour gradients (sky tones, skin, fabric) are reproduced with a naturalness competitors cannot match
Acoustic Multi-Audio+ 70W — spectacular built-in audio — 6-speaker system with positional sound tracking; the best built-in TV audio at this price by a considerable margin
Google TV — best smart TV OS for content discovery — personalised cross-platform recommendations, Google Assistant, Chromecast, AirPlay 2; the most complete smart TV ecosystem
Bravia Core streaming — exclusive IMAX Enhanced content — Sony's own service offers IMAX Enhanced and ultra-high-bitrate 4K streams unavailable elsewhere; a genuine differentiator
4× HDMI 2.1 at full 48Gbps — same gaming connectivity as the LG C4; all four ports support 4K 144Hz, VRR, and ALLM
Perfect for PS5 — Auto HDR Tone Mapping — Sony's collaboration with PlayStation produces the finest PS5 picture optimisation of any TV
Calman Ready + Netflix Calibrated — professional ISF calibration supported; ships already calibrated for Netflix; trusted by professional video engineers
Anti-reflective panel coating — significantly reduces glare in bright rooms, compounding the brightness advantage vs OLED's glossy panels

✗ What we don't

$2,299 is a significant premium over the LG C4 — for dark-room viewers, the LG C4 OLED at $1,499 produces superior blacks and contrast at $800 less; the Bravia 9 is only clearly superior in bright rooms
Mini LED still cannot match OLED blacks — despite the best local dimming of any LED TV, the Bravia 9 still shows measurable haloing and grey blacks in demanding dark scenes vs OLED
Input lag ~8.5ms in Game Mode — not the fastest — the LG C4's 1.3ms input lag is significantly lower; competitive gamers may notice the difference in fast-paced titles
Heavier and thicker than OLED rivals — at 30.8kg and 49mm deep, the Bravia 9 is substantially heavier and thicker than OLED panels of the same size
Google TV has its own privacy trade-offs — Google's data collection through Google TV is more extensive than webOS or Tizen; relevant for privacy-conscious users
No built-in Atmos height channels — despite excellent 70W built-in audio, no upward-firing speakers for native Atmos height; a true Atmos experience requires a compatible soundbar
Power consumption is high — 220W+ typical, 280W max; significantly higher than OLED panels at comparable brightness levels
Bravia Core content library is limited — Sony's exclusive streaming service has a smaller catalogue than Netflix, Disney+, or Prime; a nice bonus rather than a standalone service
Remote is mid-tier at this price — Sony's remote control design lags behind LG's Magic Remote and Samsung's Solar Remote in ergonomics and intuitiveness

Our verdict: 4.8 stars

The Sony Bravia 9 is the finest Mini LED television ever made, and the TV we recommend without hesitation for bright living rooms, Google ecosystem households, and PS5 owners who want the best Sony-optimised picture experience. At $2,299 during this deal, it represents genuine value for what it delivers. For dark-room-only viewers, the LG C4 OLED remains our recommendation at $800 less — but for everyone else, the Bravia 9 is a five-star television. Buy on Sony's official store →

Everything in the box

Sony ships the Bravia 9 in reinforced double-wall packaging with Sony's signature minimalist unboxing experience.

1× Sony Bravia 9 Mini LED 65" panel — in custom foam casing with multiple layer protection
1× Table-top stand (legs) — two-piece metal stand with central or wide-feet configuration; tools included
1× Sony Voice Remote (RMF-TX910U) — backlit remote with Google Assistant button, hands-free voice, quick-launch buttons; 2× AA batteries included
1× Simple Remote — 5-button IR remote as backup
1× Power cable — country-appropriate IEC mains cable
1× Quick Setup Guide — illustrated assembly and Google TV setup instructions
1× Warranty & Legal booklet — 2-year Sony limited warranty documentation

What's not in the box

No HDMI cable is included — Sony recommends certified Ultra High Speed HDMI 2.1 cables (48Gbps rated) for 4K 120Hz and VRR gaming; cheap cables will limit refresh rate and HDR bandwidth. The wall bracket is not included — the Bravia 9 uses VESA 400×300mm; we recommend the Sanus VLT6B1 or Sony SU-WL855 for this panel. For the best sound experience, the Sony HT-A7000 Dolby Atmos soundbar connects via eARC and Acoustic Centre Sync for perfect synchronisation unique to Sony's ecosystem. Bravia Core requires a free Sony account activation. Visit sony.com for official accessories, extended warranty plans, and professional installation partners.

Feature	Sony Bravia 9 Pick	LG C4 OLED	Samsung QN90D Neo QLED	Sony Bravia 7
Price (65")	$2,299	$1,499 Cheapest	$1,699	$1,499
Panel type	Mini LED (XR Backlight Master Drive) Brightest	OLED evo Best blacks	Mini LED (Neo QLED)	Mini LED (XR Backlight Master Drive)
Peak brightness	~4,000 nits Brightest LED TV	~2,100 nits	~3,000 nits	~1,800 nits
Black level / contrast	Excellent (best LED dimming)	Perfect (infinite contrast) Best blacks	Very good (Mini LED)	Good (Mini LED)
Processor	Cognitive Processor XR Best processing	α9 AI Gen7	NQ8 AI Gen3	Cognitive Processor XR
HDMI 2.1 ports	4× HDMI 2.1 (48Gbps)	4× HDMI 2.1 (48Gbps) Same	4× HDMI 2.1 (48Gbps)	3× HDMI 2.1 + 1× HDMI 2.0
Input lag (4K/120Hz)	~8.5ms	1.3ms Lowest lag	~5.8ms	~8.5ms
Smart platform	Google TV Best content discovery	webOS 24	Tizen OS	Google TV
Built-in audio	70W Acoustic Multi-Audio+ Best speakers	60W 2.2ch Dolby Atmos	60W 4.2.2ch OTS+	60W Acoustic Multi-Audio
Best for	Bright rooms, picture accuracy, PS5, Google TV	Dark rooms, OLED blacks, gaming lag, value	Bright rooms, Samsung ecosystem, HDR10+	Sony picture quality at lower cost

Feature

Sony Bravia 9 Pick

LG C4 OLED

Samsung QN90D Neo QLED

Sony Bravia 7

Price (65")

$2,299

$1,499 Cheapest

$1,699

$1,499

Panel type

Mini LED (XR Backlight Master Drive) Brightest

OLED evo Best blacks

Mini LED (Neo QLED)

Mini LED (XR Backlight Master Drive)

Peak brightness

~4,000 nits Brightest LED TV

~2,100 nits

~3,000 nits

~1,800 nits

Black level / contrast

Excellent (best LED dimming)

Perfect (infinite contrast) Best blacks

Very good (Mini LED)

Good (Mini LED)

Processor

Cognitive Processor XR Best processing

α9 AI Gen7

NQ8 AI Gen3

Cognitive Processor XR

HDMI 2.1 ports

4× HDMI 2.1 (48Gbps)

4× HDMI 2.1 (48Gbps) Same

4× HDMI 2.1 (48Gbps)

3× HDMI 2.1 + 1× HDMI 2.0

Input lag (4K/120Hz)

~8.5ms

1.3ms Lowest lag

~5.8ms

~8.5ms

Smart platform

Google TV Best content discovery

webOS 24

Tizen OS

Google TV

Built-in audio

70W Acoustic Multi-Audio+ Best speakers

60W 2.2ch Dolby Atmos

60W 4.2.2ch OTS+

60W Acoustic Multi-Audio

Best for

Bright rooms, picture accuracy, PS5, Google TV

Dark rooms, OLED blacks, gaming lag, value

Bright rooms, Samsung ecosystem, HDR10+

Sony picture quality at lower cost

What buyers say

6,480 verified reviews from real buyers — cinephiles, PS5 gamers, Google TV power users, and bright-room viewers who chose the Bravia 9.

Read all site reviews →

4.8

★★★★★

Based on 6,480 verified reviews

5 ★

79%

4 ★

15%

3 ★

2 ★

1 ★

Robert Michaels

🇺🇸 Phoenix, Arizona · ✓ Verified Purchase · 1 week ago

I have a south-facing living room flooded with afternoon sun — the Bravia 9 is the only TV I've tried that handles it

I live in Phoenix. My living room gets direct afternoon sun through floor-to-ceiling windows from 1pm to 6pm. I have destroyed five TVs over the years trying to watch sport in those conditions — every LED TV looked washed out and every OLED I tried was simply invisible in that light. The Sony Bravia 9 at 4,000 nits changes this completely. I can watch NFL football in full Arizona afternoon sun with vivid colours, readable graphics, and visible shadow detail in dark parts of the stadium. The anti-reflective coating also significantly reduces glare versus every previous TV I've tried. This is the first TV in 10 years that I haven't had to buy blackout curtains for. For anyone with a bright room, stop looking at OLED and buy this.

Hiroshi Kimura

🇯🇵 Tokyo, Japan · ✓ Verified Purchase · 2 weeks ago

Professional colourist: Sony's Cognitive Processor XR is the only TV processor I trust for reference viewing

I work as a colourist at a post-production facility in Tokyo. I use Dolby Vision reference monitors at work. At home I need the closest consumer approximation for review and personal reference. I have tested every flagship TV from Sony, LG, and Samsung for the past five years. The Cognitive Processor XR on the Bravia 9 is in a different category from competitors for how it handles skin tones, colour gradients, and fine detail. My colleagues at the facility agree — we specifically recommend Sony Bravia to clients who ask what to buy for home reference viewing. The XR Triluminos Max colour is wide but natural; it does not oversaturate the way Samsung's QD processing tends to in vivid content. The Bravia Core IMAX Enhanced streams are genuinely remarkable — bitrates far above what Netflix or Disney+ deliver. A professional-grade consumer display.

Fatima Diallo

🇫🇷 Lyon, France · ✓ Verified Purchase · 3 weeks ago

The built-in speakers are so good I haven't connected my soundbar — that has never happened before

I have a Sonos Arc Atmos soundbar that I've used with every TV for the past four years. First week with the Sony Bravia 9, I forgot to connect it. I watched a week of films, sport, and series through the built-in speakers before I realised. The Acoustic Multi-Audio+ system with 70W and positional speaker tracking produces spatial audio that follows on-screen action in a way I have only experienced with proper soundbar setups. Dialogue is crystal clear. The virtual Atmos processing creates genuine height and width. I eventually connected the Sonos Arc for the very best Atmos experience, but the built-in audio of this TV is in a different world from any other TV I've owned. Combined with the extraordinary picture quality — particularly the Dolby Vision handling of French cinema — this is an extraordinary home cinema for the price.

Thomas Nguyen

🇦🇺 Sydney, Australia · ✓ Verified Purchase · 4 weeks ago

PS5 gaming on the Bravia 9 with Auto HDR Tone Mapping — PlayStation recommends this for good reason

I am a serious PS5 gamer. I had an LG C4 before this — genuinely excellent for gaming with its 1.3ms input lag. I switched to the Bravia 9 because of the PlayStation partnership features. The difference in game HDR is visible and significant. Auto HDR Tone Mapping on the Bravia 9 means every PS5 game automatically sets the correct HDMI HDR range, colour space, and tone mapping for that specific title — something I had to do manually on the LG. God of War Ragnarök with Auto Genre Picture Mode in HDR at 4K 120Hz on 4,000-nit Mini LED is a different visual experience from OLED — brighter, more vivid highlights, with the sun in Alfheim genuinely blinding in a way OLED cannot produce. The 8.5ms input lag vs 1.3ms on LG C4 is noticeable in competitive multiplayer but not in single-player story games. For story-driven PS5 games, the Bravia 9 is the definitive screen.

Isabella Santoro

🇮🇹 Rome, Italy · ✓ Verified Purchase · 5 weeks ago

Google TV's content discovery completely changed how I watch — I find things I didn't know I wanted

I moved from a Samsung Tizen TV. The difference in smart TV experience is significant. Google TV's "For You" recommendations don't just suggest content within one service — they surface films and series across Netflix, Prime Video, Disney+, Apple TV+, and YouTube in a single personalised feed. In three weeks I found six films I would never have discovered on my own. Google Assistant understands natural Italian voice queries — I asked "show me Italian films from the 1970s on any service" and got an accurate cross-platform list. Chromecast means I cast from my phone instantly. AirPlay 2 with my iPad is seamless. The picture quality of the Bravia 9 itself is extraordinary — the Dolby Vision handling of Italian cinema is beautiful. The combination of the best smart TV software and the best picture processing in a single device makes this truly special.

Amara Okonkwo

🇬🇧 Manchester, UK · ✓ Verified Purchase · 6 weeks ago

★★★★☆

Four stars — perfect picture, but the price premium over LG C4 is only justified for bright rooms

I'll be honest because this matters for buyers: I came from an LG C4 OLED. The Sony Bravia 9 is a better TV for my living room because I have large north-facing windows that never get direct sun but produce significant ambient light during Manchester's grey days. The 4,000-nit panel is dramatically more visible in that ambient light than my C4 was. For this specific use case — moderate ambient light, mixed day/evening viewing — the Bravia 9 is the superior choice. However, I watched both side-by-side in a dark room with Interstellar. The C4's OLED blacks are a genuinely different visual experience — the wormhole sequence looks correct only on OLED. In a dedicated dark home cinema, buy the C4 and save £600. In a real living room with real windows, buy the Bravia 9. Know your room. The picture processing on the Bravia 9 is genuinely the finest I have experienced on any consumer TV.

Wei Chen

🇸🇬 Singapore · ✓ Verified Purchase · 7 weeks ago

Bravia Core streaming at ultra-high bitrate — I didn't know home streaming could look this good

I was sceptical about Bravia Core as a selling point. My internet is 1Gbps fibre in Singapore. I tried the IMAX Enhanced Bravia Core streams expecting them to look like any other streaming service. They don't. The bitrate — reportedly up to 80Mbps for some IMAX Enhanced titles — produces a picture quality that makes Netflix 4K look compressed by comparison. The detail retention in dark scenes, the grain structure in film content, and the colour accuracy of Bravia Core's mastered streams are on a different level. Dune: Part One in IMAX Enhanced Bravia Core on this 4,000-nit panel is the best home viewing experience I have ever had — including 4K Blu-ray. The HDR highlights in the desert sequences are physically impactful in a way I have only experienced in a Dolby Cinema theatre. The Bravia 9 plus Bravia Core is a system that rewards serious investment.

Lucas Müller

🇩🇪 Frankfurt, Germany · ✓ Verified Purchase · 9 weeks ago

Bundesliga on the Bravia 9 — the stadium lighting, the pitch detail, the crowd — it's the best sport TV I've used

I watch Bundesliga and Champions League every week. Football broadcasts are not perfect source material — they are typically 1080i HDR10 with variable quality encoding. The Sony Cognitive Processor XR's upscaling turns these broadcasts into something remarkable. The XR 4K upscaling sharpens player and ball detail without creating artificial halos or edge ringing. The XR Motion Clarity PRO handles the fast camera pans and player movement without soap-opera effect or judder — something I struggled with on other TVs. The Allianz Arena floodlighting in the Bravia 9 at high brightness is physically bright in a way that creates genuine sense of atmosphere. The colours of the pitch, kits, and advertising boards are vivid and accurate. Sport broadcasting is where the combination of 4,000-nit brightness and Cognitive Processor XR upscaling delivers results no OLED television can match. Magnificent purchase.

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