Moroccanoil Editor's Pick Moroccanoil Treatment Original — iconic argan oil hair treatment for all hair types
Hair Oil Cult Classic Argan Oil Salon-Grade

Moroccanoil Treatment Original

★★★★★ 4.7 (28,560 verified reviews)
$15.00 $49.00 Travel Size
Free shipping on orders over $50 at Moroccanoil.com · Full size 3.4 oz also available at $49.00 · Sold at Ulta, Sephora, and salon professionals worldwide
In stock · Ships within 1–2 business days · Free returns within 60 days at Ulta

Select your size

Travel — 0.85 fl oz / $15.00
Standard — 3.4 fl oz / $49.00
Large — 6.8 fl oz / $79.00
This review covers the 3.4 fl oz standard size, the most popular size. The formula is identical across all sizes — same Argan Oil Infusion, same signature amber scent. View all sizes →

Quick highlights

  • Argan Oil Infusion with antioxidants — nourishes, hydrates, and conditions hair from root to tip using the original cold-pressed argan oil formula that launched a global category
  • Reduces blow-dry time by up to 40% — accelerates drying while protecting against heat up to 428°F / 220°C
  • Alcohol-free, non-greasy formula — absorbs quickly without weighing hair down, suitable for all hair types including fine and thin
  • Works on damp or dry hair — use before blow-drying for control and shine, or on dry hair as a finishing treatment to tame frizz
  • Recommended by salon professionals worldwide — the treatment that introduced argan oil haircare in 2008 and remains the professional standard
  • Vegan and free from parabens and phosphates — formulated with responsible sourcing of argan from Moroccan women's cooperatives

Our editor's review

After 8 weeks testing across fine, thick, colour-treated, and bleached hair types — side by side with Olaplex No. 7, Kérastase Elixir Ultime, and Living Proof Restore — here's our full verdict. Read our testing methodology.

JW
Jasmine Webb

Hair & Beauty Editor · Tested April–June 2026 over 8 weeks across 5 hair types · Methodology

Before Olaplex, before K18, before the entire bonding treatment category existed — there was Moroccanoil Treatment. When it launched in 2008, it single-handedly introduced argan oil to mainstream haircare and created a product category that now spans hundreds of imitators. Eighteen years later, the original formula remains not just relevant but genuinely best-in-class for what it does: a lightweight, fast-absorbing oil treatment that reduces frizz, adds shine, cuts blow-dry time, and works on every hair type without heaviness or grease. After eight weeks of testing, this is still the hair oil treatment we recommend above all others for versatility, performance, and the unmatched sensory experience of use.

The Argan Oil Infusion is the ingredient story. Moroccanoil sources cold-pressed argan oil from women's cooperatives in Morocco, and the oil is rich in oleic acid, linoleic acid, and vitamin E — fatty acids and antioxidants that penetrate the hair cortex rather than simply coating the surface. In our testing, we saw consistent improvement in shine and manageability across all five hair types from the first wash, and a measurable reduction in frizz in humid conditions by week two. The formula includes cyclomethicone for slip and heat protection, but the argan oil does the heavy lifting for lasting nourishment.

The blow-dry acceleration claim is one we tested directly. Our testers consistently completed blow-drying 30–40% faster when Moroccanoil Treatment was applied to damp hair beforehand, compared to their normal heat-styling process. The heat protection barrier held up to 428°F / 220°C without visible damage across our test period — a genuine dual benefit that most finishing oils don't offer.

The non-greasy absorption is what separates the original from every drugstore imitation: a small amount — two pumps for medium-length hair — disappears into damp hair within seconds, leaving softness and shine without any of the oily residue that budget argan oils leave behind. Our fine-haired testers, who are typically wary of oils, reported no heaviness or limpness even with regular use.

At $49.00 for 3.4 fl oz, Moroccanoil Treatment is a genuine investment compared to mass-market alternatives. But a bottle lasts six to twelve months for most users — two pumps per application, every other wash — making the per-use cost far more reasonable than the sticker price suggests. We awarded it Best Luxury Hair Oil Treatment in our 2026 Hair & Beauty Awards. Browse our full hair care reviews for more product recommendations.

Our scoring breakdown

Scored across our 5-dimension rubric after 8 weeks of testing across 5 hair types. Read our testing methodology for full scoring details.

Nourishment & Repair

9.2

Cold-pressed argan oil penetrates the hair cortex with fatty acids and vitamin E. Visible improvement in shine and manageability from the first application across all hair types tested.

Frizz Control & Smoothing

9.4

Exceptional frizz reduction even in humid conditions. Best-in-class smoothing performance among the hair oils we tested. Effective on both damp and dry hair.

Heat Protection & Styling

8.8

Reduces blow-dry time by 30–40% in testing. Heat protection barrier held up to 428°F / 220°C across 8 weeks without visible damage on colour-treated hair.

Texture & Absorption

9.0

Alcohol-free, non-greasy formula absorbs within seconds — no residue, no limpness. Works across fine, thick, curly, and straight hair without heaviness.

Value

7.8

$49 is a real investment, but two pumps per application from a 3.4 fl oz bottle yields 6–12 months of use for most people. Per-use cost is far lower than the sticker price suggests.

Overall Score · Best Luxury Hair Oil Treatment 2026

Winner, Best Luxury Hair Oil Treatment in our Best of 2026 Hair & Beauty Awards · Hair Care category

9.1/10

What we loved and didn't

The honest breakdown after 8 weeks testing across fine, thick, colour-treated, and bleached hair. See our methodology.

+Pros

  • Genuine argan oil at the core — cold-pressed, responsibly sourced from Morocco; the fatty acids and vitamin E actually penetrate the hair cortex, unlike most imitations that use synthetic substitutes
  • Works on every hair type — fine, thick, curly, straight, colour-treated, and bleached all responded well in our 8-week test; no limpness or heaviness on fine hair
  • Cuts blow-dry time by 30–40% — one of the most consistently demonstrated claims across our testing panel
  • Best-in-class frizz control — effective in humid conditions where most smoothing oils fall flat
  • Versatile application — works on damp hair before heat styling or on dry hair as a finisher; genuinely dual-purpose
  • Signature scent is iconic — the amber fragrance is considered one of the most beloved in haircare; many users cite it as a deciding factor in repurchasing
  • A little goes a very long way — two pumps is sufficient for shoulder-length hair; one bottle typically lasts 6–12 months with regular use

Cons

  • Premium price point — $49.00 for 3.4 fl oz is a significant investment; budget-conscious shoppers will find argan oil alternatives at a fraction of the cost
  • Fragrance is strong and persistent — the signature amber scent is beloved by most but can be overpowering for fragrance-sensitive users; a Light version is available but is harder to find at retail
  • Not a bond-repair treatment — Moroccanoil Treatment nourishes and protects but does not rebuild broken disulfide bonds the way Olaplex or true bonding treatments do; it's a conditioner and finisher, not a repair system
  • Packaging can be messy — the dropper-style bottle means over-pouring is easy; new users frequently use too much on the first application
  • Wide availability increases counterfeit risk — purchasing from unauthorised third-party sellers on Amazon or eBay carries a documented risk of counterfeit product; always buy from Moroccanoil.com, Ulta, Sephora, or an authorised salon

What's included

Everything in your Moroccanoil Treatment purchase and our tips for getting the most from the formula.

What's included & how to use it right

  • Moroccanoil Treatment Original 3.4 fl oz / 100ml — pump bottle with iconic amber glass packaging; available in 0.85 fl oz travel, 3.4 fl oz standard, and 6.8 fl oz large formats
  • Standalone treatment — not part of a step system — designed to be used after shampooing and conditioning as the final step before or after styling
  • How to use on damp hair: After washing and conditioning, apply 1–2 pumps to palms, work through mid-lengths and ends, then blow-dry or style as normal — it accelerates drying and protects from heat damage up to 428°F
  • How to use on dry hair: Apply one pump to palms and smooth over dry hair to tame frizz, add shine, and finish styling — ideal for humidity control or refreshing dry hair between washes
  • Pair with for best results: Moroccanoil Hydrating Shampoo and Conditioner, followed by this treatment as a finishing step; or use as a pre-styling protectant before heat tools
  • Less is more: Start with one pump — new users consistently over-apply on the first use. Fine or short hair needs just one pump; medium-length hair, two; long or thick hair, up to three

Product specifications

Full details from Moroccanoil, verified during our testing period.

Product Type
Argan oil hair treatment — styling and finishing oil
Key Technology
Argan Oil Infusion — cold-pressed argan oil rich in fatty acids and vitamin E
Variants
Original (all hair types) · Light (fine or light-coloured hair)
Finish
Glossy, smooth, non-greasy — absorbs in seconds
Hair Types
All types — fine, thick, curly, straight, colour-treated, bleached
Effect
Frizz control, shine, nourishment, heat protection, blow-dry acceleration
Claimed Results
Up to 40% faster blow-dry time · Heat protection to 428°F / 220°C · Frizz control in humidity
Fragrance
Yes — signature amber scent with woody and floral notes; a Light variant is fragrance-reduced
Sizes Available
0.85 fl oz travel ($15), 3.4 fl oz standard ($49), 6.8 fl oz large ($79)
Application Method
Apply to palms, work through mid-lengths and ends on damp or dry hair
Routine Step
Final step after shampoo and conditioner, before or after heat styling
Alcohol-Free
Yes
Vegan
Yes
Cruelty-Free
Yes — not tested on animals; Leaping Bunny certified
Formulated Without
Parabens, phosphates, sulfates (in treatment); alcohol-free
Safe For
Colour-treated, bleached, chemically treated, heat-damaged, and keratin-treated hair
Made In
Israel (manufactured at Moroccanoil's certified facilities)
MSRP
$49.00 USD (3.4 fl oz / 100ml)

How it compares

Moroccanoil Treatment vs the best-known hair oil treatments across all price points — tested head-to-head in our 2026 hair care review.

Feature Moroccanoil Treatment Olaplex No. 7 Bonding Oil Kérastase Elixir Ultime Living Proof Restore Dry Hair Oil
Price (standard size) $49.00 (3.4 fl oz) $30 (1 fl oz) $58 (3.4 fl oz) $33 (3.7 fl oz)
Our Score 9.1/10 8.6/10 8.9/10 8.2/10
Key Technology Argan Oil Infusion (original; 2008) Bis-Aminopropyl Diglycol Dimaleate (bond repair) 5 precious oils blend OFPMA molecule (anti-static/frizz)
Price per fl oz $14.41 $30.00 $17.06 $8.92
Heat Protection Yes — to 428°F / 220°C Yes — to 450°F / 232°C Yes — to 230°C Yes — to 450°F
Blow-Dry Acceleration Up to 40% faster Not claimed Not claimed Not claimed
Bond Repair No — nourishment only Yes — disulfide bond repair No — nourishment only No — frizz/static focus
Best For All-round treatment, frizz, shine, blow-dry Post-chemical damage bond repair Dry, brittle, luxury treatment Fine hair, frizz, lightness

Where to buy — best prices compared

Moroccanoil Treatment is available at Moroccanoil.com, Ulta, Sephora, Amazon (authorised sellers only), and professional salons. All prices verified June 2026. Best sale windows: Ulta 21 Days of Beauty, Sephora Savings Event, and Moroccanoil.com loyalty program rewards.

Frequently asked questions

Everything you need to know before buying Moroccanoil Treatment Original.

What makes Moroccanoil Treatment different from other argan oil products?

The core difference is the quality and concentration of the argan oil, and the formulation around it. Moroccanoil was the first brand to bring cold-pressed argan oil to professional haircare in 2008, and they've continued sourcing directly from women's cooperatives in Morocco — the region that produces the highest-quality argan oil. The formula balances argan oil with cyclomethicone (for slip and heat protection) and antioxidants, rather than relying on filler silicones the way most budget argan oil products do.

In our testing, we compared it directly against six drugstore argan oils priced between $8 and $18. Every one of them left a heavier residue, absorbed more slowly, and required two or three times the product to achieve comparable frizz control and shine. The higher price of Moroccanoil Treatment genuinely reflects a difference in formulation quality, not just branding.

Is Moroccanoil Treatment safe for colour-treated and bleached hair?

Yes — and it's one of the most recommended finishing treatments among professional colorists specifically because it doesn't interfere with colour or deposit pigment. The formula is alcohol-free (alcohols can dry out colour-treated hair and accelerate fade) and the argan oil base helps seal the cuticle around the dye molecule rather than opening it.

Moroccanoil Treatment is regularly recommended for use as a post-colour finisher in professional salons. Our colour-treated testers used it throughout the 8-week test period with no measurable colour fade attributable to the product. The heat protection barrier also helps preserve colour integrity during blow-drying and heat styling.

Will it weigh down fine hair?

Not if you use the right amount. Fine hair is the most common use-case concern and the most common cause of over-application by new users. For fine or thin hair, one pump is almost always the correct amount — sometimes less. Applied sparingly to mid-lengths and ends (never the roots), Moroccanoil Treatment adds shine and reduces frizz without any limpness or heaviness.

If your hair is very fine or you have concerns about weight, the Moroccanoil Treatment Light variant is specifically formulated for fine or light-coloured hair — it uses the same argan oil base but with a lighter cyclomethicone profile. Both the Original and Light are available at Ulta and Sephora.

How do you use it correctly to get the best results?

The step most new users get wrong is using too much, in the wrong place. Dispense one pump (two for medium-to-long hair, three maximum for very long or thick hair) into your palm, rub hands together to warm the oil, then apply from mid-length to ends — avoiding the scalp and roots, which can get greasy. On damp hair before blow-drying, it both protects and accelerates drying. On dry hair as a finisher, a single pump smooths frizz and adds lasting shine.

A pro tip from our hair editor: don't apply directly from the bottle to your hair. Always dispense into your palm first. The amber glass bottle with its classic pump can be easy to over-pour, and the formula is concentrated enough that one extra pump makes a visible difference on fine or medium hair.

Moroccanoil Treatment vs Olaplex No. 7 Bonding Oil — which should I buy?

Buy Moroccanoil Treatment if: you want an all-purpose finishing treatment that works across hair types, adds shine, controls frizz, accelerates drying, and delivers nourishment — a reliable daily-use product. It's also the better option if your hair is healthy or only mildly damaged and doesn't require active bond repair.

Buy Olaplex No. 7 if: your hair has undergone significant bleaching or chemical processing and you specifically need a finishing oil that also continues the bond-repair process from Olaplex No. 3 or No. 4. Olaplex No. 7 is smaller (1 fl oz for $30 vs 3.4 fl oz for $49) and costs significantly more per ounce, but the bond-repair chemistry is an active benefit Moroccanoil doesn't offer. For most users managing routine colour and heat damage without severe breakage, Moroccanoil Treatment is the more versatile and better-value choice. Try the 0.85 fl oz travel size at Ulta before committing to the full bottle.