Going flips the usual flight-search model on its head: instead of you hunting for a deal, the deal finds you. Founded in 2015 as Scott's Cheap Flights — after founder Scott Keyes stumbled onto a $130 round-trip from NYC to Milan and started forwarding fares to friends — the company rebranded to Going in 2023 and has since grown past two million members. It's a membership-based alert service, not a search engine or booking site: bookings always happen directly with the airline or with a third-party OTA, and Going takes no commission on the fares it surfaces.
The standout feature in our testing was Going's reliance on real human Flight Experts layered on top of automated price tracking. Most competing deal-alert services lean entirely on historical pricing algorithms, but Going's team manually curates which deals are actually worth sending — they won't forward a fare with long or overnight layovers, and they generally skip budget-carrier itineraries in favor of nonstop or one-stop routes on full-service airlines. That curation is the reason members report saving an average of $550 on international economy fares, and over $1,100 on premium cabins for Elite subscribers.
On membership tiers, the free Limited plan only covers up to five US departure airports with no additional filtering and shows deals one to two days later than paid tiers — useful for casual browsing, but not for serious deal-hunting. Premium ($49/year) unlocks international, Hawaii, and Alaska deals plus mistake-fare and Weekend Getaway alerts. Elite ($199/year) adds award-flight deals using points and miles, along with premium cabin and business/first-class fare alerts — the only tier that covers points-based bookings at all.
The day-to-day experience still centers on email, which long-time subscribers tend to prefer, though the dedicated app adds push notifications, a "My Trips" tool that watches prices for specific dates you've already chosen, a "Spin the globe" feature for browsing 900+ destinations, and staff-picked deals curated by the Flight Experts team. In 2026 Going also expanded "I'll go anytime," which tracks the best available fare from all your followed airports to a chosen destination regardless of date.
The honest caveats: app reliability has been inconsistent in user reviews, with some reporting crashes and filters that behave as "and" rather than "or" conditions, leading to empty result sets. The free tier's lack of search functionality and narrow airport selection means casual users won't get nearly the value paid subscribers do, and a search feature for browsing past deals by destination — something competitors increasingly offer — is still missing. Some Trustpilot reviewers also flagged subscription-renewal confusion, though Going's support team has responded directly to most public complaints we reviewed. That said, for travelers willing to be flexible on destination and dates, Going's combination of human curation and real average savings make it one of the strongest deal-alert services we tested. We awarded it Best Flight Deal Alert Service in our 2026 Best Travel Apps Awards. Browse our full travel reviews or booking apps category.
